Organic SEO is a type of search engine optimisation which strictly avoids the use of unethical strategies. It seeks to improve a website’s visibility by following search engine guidelines and increasing the website’s value for its visitors.
Unlike non-organic SEO that is exclusively focused on impressing search engines – sometimes also by using deceiving and manipulating tactics - organic SEO strives to make a website likeable to both search engines and the website’s visitors. By offering value to the visitors, it helps increase the amount of natural links that play an important role in search engine ranking but it also helps boost the website’s reputation.
Besides making sure that a website meets the technical requirements of major search engines, organic SEO specialists also use a variety of other strategies that help their clients move higher in search engine results pages (SERP). The main organic SEO strategies include exhaustive keyword research, development of quality content that contains relevant keywords and offers valuable information to the visitors at the same time, and attracting natural links
Not all SEO specialists deliver the same results. In order to benefit from organic SEO campaign, it is therefore recommended to ask for results achieved for prior clients, experience in SEO industry, strategies and techniques that will be used, how soon can you expect to see results and of course, how much the campaign will cost.
SEO sectors is surrounded by many myths and misconceptions. Before you start to look for an SEO specialist, you should therefore inform yourself about the effect organic SEO will have on your website and online reputation, how far will you progress in SERP, how many visitors you will receive after the completion of the campaign and how much will it cost you.